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Relevant, quantifiable, and current data on changes already occurring among retail channels is a competitive intelligence resource sorely lacking ? until now. This originally developed and executed audit and analysis is both an indispensable information resource and a visual reference that retailers, brand-owners, package converters, contract packagers, consultants, and those across the value chain can pore through time and again when faced with make-or-break decisions regarding packaging at retail point-of-purchase.
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