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This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading Packaging industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the Packaging industry in 2011–12. The report provides data on the current size of the marketing and advertising budgets of Packaging industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.
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