2011 Casino Marketing Conference - DVD

Additional Details

Table of Contents:

DISC1

- Welcome to the 2011 Casino Marketing Conference (recap of events with interviews)

Advanced Player Development Summit

- Advanced Player Development Summit - Session One< Order Takers? or Revenue Drivers! Realigning Host Duties to Drive Revenue - A Service + SALES Model - Speaker: Steve Browne, President, Raving Service

- Advanced Player Development Summit - Session Two Sales Commissions? Sales Bonuses? In a Casino? Building an Advanced Compensation Structure for Your Hosts - Speakers: Bill Anderson, Director of Player Development, Pechanga Resort Casinos; Steve Karoul, President & CEO, Euro-Asia Consulting, LLC; Sean Vestal, Director of Player Development, Lucky Eagle Casino

- Advanced Player Development Summit - Session Three Hunters & Huggers? Your Host Department as a Powerful Sales Tool - What Model is Right for Your Market? - Speakers: Amy Burbidge, Director of Player Development, Wheeling Island Hotel • Casino • Racetrack; Steve Karoul, President & CEO, Euro-Asia Consulting, LLC; Joe Nayquonabe, Corporate Director of Marketing, Grand Casino Mille Lacs & Hinckley; Kari Smith, Vice President of Marketing, Thunder Valley Casino Resort

CASINO MARKETING CONFERENCE
- Keynote Address: Large or Small, Boom or Bust, Tribal or Commercial, Vendor or Operator: The Bedrock Principles for Successful Marketing in The Gaming Industry - Speaker: Ginny Shanks, Chief Marketing Officer, Pinnacle Entertainment; Introduced by: Toby O’Brien, Vice President of Marketing and Client Services, Raving Consulting Company

- Is the Recession Ending? What Your Best Players are Saying and Doing in 2011 - Speakers: Glenn Goulet, Executive Vice President, Table Trac, Inc.; David Line, President and CEO, InfoSearch International; Michael Meczka, Principal, MM/R/C

- Signature Keynote Session: What Can Casino Marketers Learn From Other Industries - Speaker: Javier Saenz, Executive Director, IGT

DISC 2

- Is a Slot Crisis Coming in the Gaming Industry, or is it Already Upon Us? Speaker: John Acres, Founder, Acres 4.0

- Why Marketers Rule and Everyone Else Should Work for Them: A Blueprint to Create a Marketing and Revenue Driven Executive Team - Speaker: Randy Fine, Managing Director, Fine Point Group

- Awards Breakfast: The Romero Awards - Recognizing Excellence in Casino Marketing - Presented by: John Romero, Inaugural Recipient of the Casino Marketing Lifetime Achievement Award and Namesake of the Romero Awards

- Casino Marketing Lifetime Achievement Award Luncheon Honoring Victor Rocha, Owner and Editor, Pechanga.net

- Stories of Life III - Speaker: Steve Browne, President, Raving Service

- Riding the Tidal Wave of Interactive, Social and Relationship Marketing Media - Top Tips & Strategies You Need Now to Drown the Competition - Speaker: Scott Reinhardt, Strategic Partner, Xpand Strategies

- Luncheon Keynote - What Can a Casino Marketer Learn from IBM? - Speaker: Dick Anderson, former General Manager, Media and Entertainment Industry, IBM

- The Pendulum Swings - Isn't it Time to Bring Our Marketing Focus Back to Our Gaming Floors? - Speaker: Barry Thalden, Partner, Thalden, Boyd, Emery Architects

- Making Marketing Sense of All Those Systems and All That Technology: Some Compelling Success Stories - Speakers: Patrick Flannery, Senior Director Product Management - Systems, Aristocrat Technologies, Inc.; Maryellen Muir, Manager Systems Consulting Team, Bally Technologies; William Tara, Managing Partner, Clear Peak LLC (official partner of IGT)

- The Best (and Worst) Casino Promotions of 2011 (The Final Edition) - Speaker: Dennis Conrad, President and Chief Strategist, Raving Consulting Company