Consumer Attitudes on Cloned Food

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How do consumers approach the topic of cloned food? Do they understand how cloning works? What perceptions do they have? What information do they want/need? Consumers and processors alike will be affected by the FDA’s recent ruling on cloned livestock. Find out what concerns consumers have; use this important insight to plan your marketing objectives and guide decisions regarding future development and processing efforts. Be a step ahead of the competition regarding the latest hot topic in the meat processing industry!