BRANDPACKAGING July/August 2010 - Marketing Metrics

Product Details

• Cover Story > Marketing Metrics: Friend or Foe? The role of metrics in marketing and design.
• Too Much Choice: The impact of too many choices on shopping behavior and packaging design.
• Brands Under Fire: Eco activists pressure brands to step up sustainability.
• Brand New> Häagen Dazs: The ice cream giant contemporizes its packaging.
• The Bottom Line > Preserve