BRANDPACKAGING February 2010 – The New Luxury

• Cover Story > The New Luxury: How brands are adapting to the changing needs of the upscale consumer.
• Basic Deluxe: A timely packaging design philosophy.
• Brand New > Calgon: Soaking in a new look.
• Stages of Grief: Consumers’ recession-induced cycle of mourning.
• The Bottom Line > World’s Best Cat Litter