BRANDPACKAGING Oct/Nov 09 - Death By Regulation

• Owning and Protecting Touchmarks > The distinctive tactile elements of a brand may make it eligible for trademarking.
• Next-Generation Cigarette Packaging? Embracing new restrictions on cigarette packs.
• Luxury Brands Feel the Squeeze > Under regulatory threat, brands work to demonstrate that eco-luxury is possible.
• Brand New > Good Humor: Scooping Up Nostalgia
• Following Up > Windows 7: Simpler, cleaner, greener