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A Future in Store > The mobile shopping revolution was thought to mark the demise of the physical store. But bricks and mortar will prevail—just with an entirely new outlook.
Crowdsourcing: Creativity 2.0 > Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards—consider yourself warned.
Category Shake-Ups > The current retail and economic climate is forcing brands to go outside their category comfort zones. Here’s a look at three that are leading the way.
Brand (re)New > EVR: From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
The Bottom Line > Hovis
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