Product Details
Customer loyalty is like the weather. You talk about it. You worry about it, but what steps are you taking to change it? One retail study showed that in 1950, 66 percent of consumers surveyed felt appreciated by the stores they frequented. By 1996, that figure fell to 12 percent. Today, customers are defecting from your store at the rate of 10-30 percent each year, to the not-so-silent tune of hundreds of thousands of sales revenue. This book is guide and gospel for sales professionals who want to make their mark by focusing on customer retention. We live in The Google Age. Modern customers expect solutions immediately. If you don't provide one for them quickly, they'll move on to someone else. It's called Silent Defection and it costs businesses hundreds of thousands annually simply because salespeople fail to impress first-time customers enough to entice them back a second time.
If your business can just keep 5 percent of your existing customers from deserting you, it can boost profits enormously! But first, you need to throw away the misconceptions, and learn the real facts behind what's causing your consumers not to come back. Selling with the Heart & Mind is the Soul of every business and it applies to every member of your organization, whether they are on the sales floor, behind the counter, or in the boardroom. Unlock the secrets to your sales success and change your bottom line forever.
0 items in my cart
