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Do your salespeople know how color affects men and women differently or the distinct shopping agenda of each? Do they know that when a woman asks her mate if he is comfortable, she is really saying that she's not and what is he going to do about it? When salespeople miss the spoken and unspoken messages, they are losing sales.
Yes? No? Maybe So? provides a clear and concise description of how to use color and gender to provide your salespeople with a powerful tool to separate your store from the competition.
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